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Thứ Năm, 2 tháng 6, 2011

Article Marketing - Some Hints For Success

By Marc Marseille


Article marketing has been one of the best known means to obtain free traffic to sites online and perhaps something you already do or are aware of. The goal of your articles is to offer a combination of information for readers and to give you the chance of putting in links that point to your site. The aim is to get your reader sufficiently interested to visit your website to find out more about what you have written. So let's take a peek at what you need to do to ensure your article writing gets results.

The first point you should know is what you should write about. The niche you are in will apparently be echoed by what is on your site. In writing an article, there is a difference between this and what's on your site. Basically, your article content should demonstrate you have adequate expertise in the market you are in. In essence, this will then lead the reader to become interested. Your web site will be where they find the extra information they require. So let's take a look at how an article is structure.

A user will first view your headline, so you need to get this right. There will be other individuals in your market who will also be writing articles. Your headline can be the deciding factor whether online readers decide to look at yours. If you can tease a little or give the impression that an answer will be found inside, that is preferable. The article title needs to draw the individual in to know more. Printed publications and street advertisements are often fine examples of what works. Ponder on what it is that made you look closer.

As mentioned earlier, you want to be viewed as an authority in your niche and that is the aim in the body of the article. This will not work if you are just concerned about visitors to your website without putting sufficient time into your writing. Don't forget, these are real individuals who read articles and they want some form of quality. This will have the benefit of getting them to your site and perhaps read the other articles you have written. Your articles might be recommended to someone else. One advantage of putting your articles to article directories is that they can be published by others as content for their own web sites. You'll be witnessing viral marketing in action.

Toward the end of your article, there is something referred to as a resource box. The idea at the end of your article is to send readers to your site to discover more about what they have just read. For more information, they will want to visit your web site if your article is well-written. You can supply clear instructions on how they get whatever you may be offering on your sites such as a newsletter or more facts. In a way, your title draws them in and the resource box encourages them to go to your site.

If you would like to start seeing some more visitors to your website, then article marketing can help you achieve that.




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