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Thứ Tư, 18 tháng 5, 2011

SEO Copywriting

By Fidela Mcgillivray


Most freelancers are unaware of the true definition of SEO as well as SEO copywriting and SEO writing. Luckily, I have decided to make an article to make everyone understand what it truly means. And also, I will tell you ways on how to earn money from it.

Define SEO The acronym SEO is short for search engine optimization. Search engine optimization covers a lot of things that has to do with directing more traffic and causing an increase in sales for a particular web site.

What do we mean by "things"? Actually, there are plenty but we will only talk about those that will be useful to freelance writers. And this involves writing in a specific way that web users will arrive at that web site.

Freelance Writers doing SEO What freelancers must focus on is key words. What are key words in SEO? Key words are words or phrases that web users enter in search engine boxes when looking for something on the internet. An example is when you become interested with starting a foreclosure cleanup business. You need to gather some more data on this topic since you know nothing about business foreclosures but only sees money in it since it is hot in the news today.

With such enthusiasm, you visit your chosen search engine such as MSN, Google, Yahoo! etc and type in the words "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or any other that will mean just as the same.

Such texts are already considered key word phrases because you typed in more than one word but if you are limited to a single word then it is called key word.

What it takes to gain the Top Spot in Search Engine Results Page? When you press the "enter" button of a search engine, you are given lots of web sites for that certain key word you typed and you click each to get the information you searched. Those web sites appear in specific ranking depending on how it relates to the key words you typed in search engines like Google, MSN and Yahoo!. Companies are willing to pay huge amount just to belong to the first three pages of that search engine results page.

How SEO Copywriters make money? Web sites have greater chances of reaching a high rank when their content has that particular key word. This is what an SEO copywriter does. An SEO copywriter can ensure that those key words are among the texts of a web site just to be a part of the top ranking web sites.




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