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Thứ Hai, 13 tháng 6, 2011

Why SEO Is Important To Internet Marketing

By George Haroldson Reaves


SEO is very important aspect of internet marketing for individuals and companies who want to increase their popularity on the internet. It is basically the use of keywords to increase the visibility of a webpage on search engine rankings.

To get a search engine to rank your website above all others, the site will need to have all the relevant keywords people search for. The search engine will then use software such as crawler to follow links and index everything.

search engines have massive electronic storage units where everything found by crawlers are catalogued till someone makes a search inquiry.

rules of search engine optimization requires that keywords are put in the title, meta tag and the body of the content of a site for it to rank high on the search engine results pages. Some people try to go round this rule by spamming the entire website with keywords, something that doesn't sit well with the search engines and can actually result in the pages ranking dropping.

This technique is free and one of the best ways to promote your website on the internet, on top of placing the relevant keywords in all the right places, the webpages must also have quality content not spam.

search engine optimization is most successful when the content on the website is well written, helps the reader in some way and is infused with the right keywords. Having quality links will also help you increase your search engine ranking even higher but it is tied in with having quality content. No webmaster will want to link to your site if your content is spam or doesn't serve any purpose, if the content is good and educational or helpful to readers, everyone will want to link to you.

the entire concept of search engine optimization is based on finding the right keywords and sometimes you wonder how and where to find it. The best keywords are the words your potential audience search for on search engines with the mistakes and all. To get this right you need to put yourself in their shoes and think like they would.

as already pointed out, finding the right keywords and placing them in the right places such as title, Meta tags and descriptions are the best way to be successful with search engine optimization. It is however important that the content on the site isn't just well written but also coherent.

One trick which instantly improves the standing of a webpage is having a couple of keywords in the URL; it is one of the easiest and most successful tricks in SEO but sadly missed by most people.




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