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Thứ Tư, 22 tháng 6, 2011

Ebay: Selling Expensive Products

By Lynne Keller


Selling expensive products on eBay is quite similar to selling affordable products. Essentially, no matter what you are selling, it all comes down to how you market the item. Good marketing can be done right on eBay. You just need to set up a marketing campaign when you set up your auction.

The first thing you do is determine your item's value in 3 ways. This helps you decide on a reserve price. The reserve price is the lowers price possible that you'll accept for your product. You have your product evaluated so you'll know its actual market value. Next, compare prices on old auctions on eBay. Finally, determine what the value of the item is to you. With this information, you should be able to determine the lowest amount you are willing to sell the item for.

Once you have a reserve price, set your opening bid, but it should be less than $50. Consider this a marketing strategy. Attracting bidders will be easy if your opening bid is low. Keep in mind that you aren't obliged to sell your product to anyone who bids less than your reserve price. This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to 'get customers in the door.'

The description of your items is very important. Make use of good descriptive words. Include as much details as you can, especially those that would prove the authenticity of collectibles. Include pictures of the item as well. You should never try to fool customers. In case your items have obtained scratches or marks, don't try to pass them off as flawless. Be sure to state how the product will be packed and shipped. Shipping insurance should be bought, so make sure that potential buyers know it.

For higher priced items, most eBay buyers feel more comfortable using an escrow service. You should offer this option, and let them know that they buyer will be responsible for its payment. This keep both parties safer from fraud, and also makes buyers more open to spending their money for that item. An escrow service has been partnered by eBay, and the former has been used for high-valued items.




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