While they travel abroad, British vacationers and expats cannot view certain restricted web content. Expat Shield addresses the problem by establishing a VPN, or virtual private network, which then gives the user a UK IP address. Once they have the UK address, Brits outside of the UK can view restricted web content. Also, while expats surf the internet, advertisers have the opportunity to market to citizens who are out of the country.
Expat Shield is compatible with Windows XP, Vista, and Windows 7. This free program protects personal information, maintains privacy, and allows the user to access all web content. When a user launches the program, they are immediately given a UK IP address, secured with HTTPS encryption. The IP address is hidden for privacy while the user surfs, which protects the user from identity theft. The IP address also allows the user to access all content privately, bypassing established firewalls.
Certain websites, like BBC iPlayer, may only be viewed in the UK. Users could establish their own VPN, but the system is complicated and expensive to set up. Expat Shield provides the VPN at no cost, with no need to configure, and no need to log in to the system. Once the program is installed, users may not only access UK websites, but also make VoIP calls.
Expat Shield makes its money from advertising. Advertisers benefit from marketing to expats, who usually have a larger disposable income, and more freedom to travel, than their island counterparts. In fact, most expats are younger males, and their salaries are usually two to three times as large as they would be in the UK.
Advertisers use the program to contact this lucrative demographic. Advertisers receive a detailed audience overview, which helps them to develop appropriate marketing. Then, advertisers are rewarded with premium placement on the Expat Shield bar as users surf the web. The program displays fewer advertising units than most, which keeps the advertising environment uncluttered.
Users are targeted with advertising based on their browsing context. Ads may be displayed in a variety of sizes and styles, on start pages as well as on interstitial pages. Ads may also be placed above the fold or above the page of the best online content, such as social networking sites or popular search engines.
Advertisers can market products and services in several ways. Advertisers may start by targeting advertisements toward a specific domain, placing their ad above the page. Or, advertisers may market according to day-part patterns, which entails targeting to certain demographics at certain times of the day. In addition, the program may present advertisements based on search engine queries, and may adjust targeting based on web-surfing behaviors and customer demographics.
Expat Shield protects user privacy while allowing users to access unlimited web content. Advertisers may use the program, and its variety of marketing offerings, to target a demographic that typically has an abundance of disposable income. The program is free to download, and is compatible with most current Windows operating systems.
Expat Shield is compatible with Windows XP, Vista, and Windows 7. This free program protects personal information, maintains privacy, and allows the user to access all web content. When a user launches the program, they are immediately given a UK IP address, secured with HTTPS encryption. The IP address is hidden for privacy while the user surfs, which protects the user from identity theft. The IP address also allows the user to access all content privately, bypassing established firewalls.
Certain websites, like BBC iPlayer, may only be viewed in the UK. Users could establish their own VPN, but the system is complicated and expensive to set up. Expat Shield provides the VPN at no cost, with no need to configure, and no need to log in to the system. Once the program is installed, users may not only access UK websites, but also make VoIP calls.
Expat Shield makes its money from advertising. Advertisers benefit from marketing to expats, who usually have a larger disposable income, and more freedom to travel, than their island counterparts. In fact, most expats are younger males, and their salaries are usually two to three times as large as they would be in the UK.
Advertisers use the program to contact this lucrative demographic. Advertisers receive a detailed audience overview, which helps them to develop appropriate marketing. Then, advertisers are rewarded with premium placement on the Expat Shield bar as users surf the web. The program displays fewer advertising units than most, which keeps the advertising environment uncluttered.
Users are targeted with advertising based on their browsing context. Ads may be displayed in a variety of sizes and styles, on start pages as well as on interstitial pages. Ads may also be placed above the fold or above the page of the best online content, such as social networking sites or popular search engines.
Advertisers can market products and services in several ways. Advertisers may start by targeting advertisements toward a specific domain, placing their ad above the page. Or, advertisers may market according to day-part patterns, which entails targeting to certain demographics at certain times of the day. In addition, the program may present advertisements based on search engine queries, and may adjust targeting based on web-surfing behaviors and customer demographics.
Expat Shield protects user privacy while allowing users to access unlimited web content. Advertisers may use the program, and its variety of marketing offerings, to target a demographic that typically has an abundance of disposable income. The program is free to download, and is compatible with most current Windows operating systems.
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