The mysteriousness of SEO hasn't gotten much better and SEO has been around for years! Many individuals understand it intimately and use that knowledge to elevate the fortune of the businesses they own. So it truly is not surprising to see more and more people approaching SEO from diverse angles. Creating content for sites in order that those sites are ranked better in the search engines is one approach. Some believe that it is best to write the information specifically for the search engine bots. At the time of this article writing, in 2011, that approach really should be all but extinct yet it's not for very many people.
What Google has long been saying for so long, and has proven in their latest algorithm change, is to write content for the users. People go to your site hoping to find useful information. What they are not trying to find are articles that appeal to keywords which means, SEO articles. This difference in approach often involves a lack of proper information and a change in perspective. If you write for a targeted audience, you will see some great things happen, like having increased rankings.
Try to keep in mind that Google focuses on the length of time a person stays on your website. That measurement is called, bounce rate, and it tells Google a lot about your site. If a visitor to your site only spends a moment on your website before exiting, Google will think that your site isn't very important and is targeted for a keyword. This just spell out ill-fated news for you. At the same time, Google is prone to give you a great SEO rating if people are spending a lot of time on your pages. It all merges eventually.
It is essential to be able to write well for the visitors to your site and to give them just what they are looking for; to do that properly you must do good market research. The best way to do that well is to learn all you can about your market and market and then give them what they really want. It is quicker to figure out the needs of your target market when you have good demographics. When you invest time to visit forums where your market spends time at, then you will be able to find out about their problems. Then, you will be in a perfect position to write about their cares and problems.
This degree of research-based writing may also lend something great to your information. Your content will probably be relevant--something else Google can ascertain through the use of a simple algorithm. They are able to read your text and extract the overall relevance. The only real way you can achieve that type of writing is when you are informed about the subject matter. Add that to your bounce rate and Google can easily tell whether or not your site content actually is relevant.
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What Google has long been saying for so long, and has proven in their latest algorithm change, is to write content for the users. People go to your site hoping to find useful information. What they are not trying to find are articles that appeal to keywords which means, SEO articles. This difference in approach often involves a lack of proper information and a change in perspective. If you write for a targeted audience, you will see some great things happen, like having increased rankings.
Try to keep in mind that Google focuses on the length of time a person stays on your website. That measurement is called, bounce rate, and it tells Google a lot about your site. If a visitor to your site only spends a moment on your website before exiting, Google will think that your site isn't very important and is targeted for a keyword. This just spell out ill-fated news for you. At the same time, Google is prone to give you a great SEO rating if people are spending a lot of time on your pages. It all merges eventually.
It is essential to be able to write well for the visitors to your site and to give them just what they are looking for; to do that properly you must do good market research. The best way to do that well is to learn all you can about your market and market and then give them what they really want. It is quicker to figure out the needs of your target market when you have good demographics. When you invest time to visit forums where your market spends time at, then you will be able to find out about their problems. Then, you will be in a perfect position to write about their cares and problems.
This degree of research-based writing may also lend something great to your information. Your content will probably be relevant--something else Google can ascertain through the use of a simple algorithm. They are able to read your text and extract the overall relevance. The only real way you can achieve that type of writing is when you are informed about the subject matter. Add that to your bounce rate and Google can easily tell whether or not your site content actually is relevant.
Find more Internet Marketing articles by the same author:
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