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Chủ Nhật, 1 tháng 5, 2011

The Fundamentals of PPC Ad Copy for A Strong Foundation

By Alec Lummis


Writing good ad copy that converts is important if you want to earn long term profits with pay per click marketing. The right keywords are essential for your campaign but it don't have good ad copy, they are next to useless. Your ad needs to attract and grab the attention of your target audience. Keep reading to learn how you can start writing effective PPC ad copy.

One of the tasks your PPC ad must do is make people do a full stop and read the ad headline. People are very fast in how the skim along the ads, but you really can capture their attention. Including the right keywords in your copy is the first step towards getting big results. You not only want your keyword to appear in the ad, but also on your landing page title. An advanced PPC technique called "Dynamic Keyword Insertion" allows you to automatically insert your keywords into the copy when the user searches for it.

There are particular strategies you can put into effect with your ads that will increase your conversions.

Writing your ad copy is largely about your own knowledge and research, apart from the creative part of course. You should study and learn from others because that will help you improve.

There are many things that are totally different with short copy such as PPC ads. It's just a way to do your own job better by knowing their work. You need to begin somewhere, and this is pretty much where everybody begins. You will find that some people have unusual ideas for their copy, and some of them may be very useful.

Focusing on improving your copywriting skills will help make your PPC campaigns profitable.




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